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[et_pb_column type=”4_4″][et_pb_text admin_label=”Text”]What goes into a blog post? Helpful, industry-specific content that: 1) gives readers a useful takeaway, and 2) shows you’re an industry expert.

Use your company’s blog posts to opine on current industry topics, humanize your company, and show how your products and services can help people.[/et_pb_text][/et_pb_column]
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